Vault by Vans Taps Artist Geoff McFetridge for Capsule – WWD

For the holiday season, vintage-inspired sub-label Vault by Vans has teamed up with acclaimed media artist Geoff McFetridge to launch a vibrant clothing and footwear series.

The capsule features five silhouettes of reimagined Vans shoes, including three distinct versions of the OG Slip-On LX. The OG Style 38 NS features artwork in the form of a label featuring McFetridge’s ‘Jump’ graphic and the original Lampin LX – decorated with a minimalist hand drawn sketch. The offer includes clothing such as hoodies, sweatshirts, hats and tote bags and pays homage to McFetridge’s iconic “sensibility and eclectic approach”.

Drawing inspiration from his most treasured artifacts, including a worn T-shirt he puts on to paint, a 20-year-old tote bag, and a pair of Vans he bought as a child in Japan, the collection is a vibrant tribute to youth culture through the designer’s lens and experiences.

The Canadian-born artist is renowned for his vibrant color palettes and use of repetitive figures, his art spanning painting, installations, films and textiles. Based in Los Angeles, McFetridge has produced work for major clients around the world and has received the Cooper-Hewitt Smithsonian National Design Award and the AIGA Medal.

“As a skater, I have a close personal history with Vans,” said McFetridge. “I have carried out several projects over the years, but this collection has been an opportunity to create a microcosm of my personal history with the brand. My thinking with projects like this is that they can be approached the same way you might approach creating a work of art. Both are born from a similar process, and although the results are different, they feel like they are drawn from the same world.

With prices ranging from $ 75 to $ 115 for shoes, $ 90 for bags and clothing starting at $ 120, the collection is available now from Vault by Vans retailers.

Vault by Vans x Geoff McFetridge
GOAL

Vault by artist Geoff from Vans Taps

Vault by Vans x Geoff McFetridge
GOAL

Vault by artist Geoff from Vans Taps

Vault by Vans x Geoff McFetridge
GOAL

Vault by artist Geoff from Vans Taps

Vault by Vans x Geoff McFetridge
GOAL

Vault by artist Geoff from Vans Taps

Vault by Vans x Geoff McFetridge
GOAL

Vault by artist Geoff from Vans Taps

Vault by Vans x Geoff McFetridge
GOAL

Vault by artist Geoff from Vans Taps

Vault by Vans x Geoff McFetridge
GOAL


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