The VAULT Expands: Immersive Experiences Turn Shopping into an Adventure | Local News

DANSVILLE — Vintage and Upcycled Lasting Treasures, also known as VAULT, is expanding in February to add new, immersive shopping experiences.

Owner Nicole Alioto said the change will make the VAULT a unique destination.

Three times in 2022, the VAULT, 153 Main St., will transform a dedicated space inside the store into a multi-sensory experience that transports shoppers to a different time, place or dimension, Alioto said.

“Visitors walk into the room and feel like they’re somewhere else,” she said. “Not only can they see, hear, smell and feel a completely different environment, but they can buy anything or everything in the room.”

Just like the rest of the multi-vendor store, all items in the immersive experience are vintage and/or recycled.

Describing the immersive shopping experience, Alioto links it to thumbnails at retail stores that display items to show shoppers how they can work together. She also pointed to the traveling immersive art exhibits that have visited Buffalo and Rochester and seek to put patrons inside the paintings.

“The VAULT‘s immersive shopping experiences take these concepts to a new level,” said Alioto.

Experiment 1 runs from February 2 to April 30. Experience 2 runs from June 3 to August 31. Experience 3 runs from October 5 to December 23. Each experience will be completely different and interactive, incorporating technology features such as augmented reality filters available to those who follow the store on Facebook or Instagram.

With support from Livingston County Economic Development’s Dream-O-Vate program, the VAULT’s immersive shopping experience offers a unique destination in downtown Dansville, Alioto said, and the space can also be rented.

“Perhaps you want a different type of senior photo or engagement announcement; you can have a photo shoot. Maybe you want to celebrate a birthday or a reunion? you can also reserve the immersive space for a private event,” said Alioto, who was among 15 winners announced in July 2021 for the Dream-O-Vate shopping contest. “But since each experience is only open for three months, time is limited.”

Alioto said she sees the VAULT’s immersive shopping experience as a new and innovative way to do retail.

“With online options, customers need more reasons to come to a physical location,” she said. “Why not make your shopping spree an adventure?”

In the main part of the store there is space for up to 27 vendors.

The VAULT opened as a seasonal pop-up store in September 2020 and has continued to grow as a store for treasure hunters who see saving and recycling as ways to remember the past, celebrate the present and support the future.

Vintage items, Alioto said, are at least 25 years old, so VAULT items are pre-1995. Sellers have furniture, jewelry, home decor, antique tools, Pyrex, games, records and more. On the upcycling side, the VAULT offered objects such as barn wood shelves with vintage accents to sculptures made from various tools and unexpected objects.

The VAULT hours of operation are 12:00 p.m. to 6:00 p.m. Wednesday through Friday and 10:00 a.m. to 3:00 p.m. Saturday, excluding holidays.

Customers are asked to wear a mask and use the hand sanitizer station at the entrance.

Vintage and Upcycled Lasting Treasures, also known as VAULT, opened in September 2020.

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