WACO, Texas (October 13, 2021) – Exactly one year ago, in a less-than-traditional homecoming week, Baylor University and Baylor Athletics, in partnership with brand licensing agent, CLC, showcased a special collection of merchandise. sporting the famous Sailor Bear logo as part of the New College. Safe program.

While the collection is available year round, Homecoming has become a special time of year for the Baylor family to celebrate the beloved and historic Sailor Bear logo of the 1950s.

“Sailor Bear is such a special brand for the Baylor family,” said Jovan overcome, Baylor’s senior deputy athletics director for external affairs. “It is appropriate to have a special place in our dedicated licensing program, while attracting partners who share our affinity for celebrating vintage brands in a modern way. “

Since launching last fall, the College Vault program has excelled, garnering interest from fans, retailers and potential licensees. In response to the positive reviews, CLC and Follet, which operates the Baylor Bookstore, have made efforts to expand the offering of the College Vault collection.

Entry to the National College Vault program is highly sought after, and license holders are selected based on strict quality standards and product uniqueness. Since launch, Baylor has expanded College Vault vendors to include four new licensees: Gear for Sports, Wilcox Enterprises, Homefield, and GameDay Couture. They join Nike, Peter Millar, ’47 Brand, Champion, Blue 82, L2 / League, Kyle Cavan and Hole in the Roof.

The largest collection of College Vault products can be found at the Baylor Bookstore. Since its launch, they have expanded the College Vault line to include new clothing, accessories, home goods and more.

“Regardless of the age of the fan, it looks like Sailor Bear is everyone’s favorite logo, and we’re thrilled to have the opportunity to expand this collection.” said Larissa Rupley, regional manager of Baylor Bookstore. “Despite the current national shortages affecting the retail industry, our suppliers have been excellent partners in ensuring that we are always able to provide a multitude of options for showcasing our Baylor Pride.”

The Baylor’s College Vault Collection is available to purchase in-store and online now at the Baylor Bookstore.


About Baylor University
Baylor University is a private Christian university and nationally classified research institution. The University provides a vibrant campus community to over 18,000 students by blending interdisciplinary research with an international reputation for pedagogical excellence and faculty commitment to teaching and scholarship. Accredited in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest operating university in Texas. Located in Waco, Baylor welcomes students from all 50 states and over 80 countries to study a wide range of degrees among its 12 nationally recognized academic divisions.

About CLC
CLC is the nation’s leading college brand licensing company with a mission to elevate college brands through insight and innovation. The company is uniquely positioned to deliver consumer connections and brand visibility for institutions through personalized, data-driven solutions that include impactful licensed merchandise strategies and innovative marketing platforms to navigate the market. ever changing consumer and retail. Based in Atlanta, Georgia, CLC is guided by the values ​​of serving others, building trust, leading well, innovating often, and being passionate. Founded in 1981, CLC is part of LEARFIELD, the leading media and technology services company in the field of intercollegiate athletics.

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