Sport Buff – a specialist in on-screen gamification and engagement – has attracted an additional $2.5m global investment in its seed funding round, following the success of pre-seed funding in February 2021.
New Sport Buff investors include Sport Republic (UK), Longboard Capital (US), Calvert Drive (NZ) and Intrepid Ventures (CY), alongside personal investments from several people including owner Matthew Benham of the Premier League football club. , Brentford.
Founder and CEO, Benn Achilleas, said, “This round of investment is a huge endorsement for our product, our delivery and our vision and will drive the next big steps in our development. He brings significant funding combined with extensive experience, valuable connections and great investor advice, which will help us grow, reach new partners and deliver to viewers, brands and broadcasters. Sport Buff works for rights holders, broadcasters and consumers because viewers are proven to play and stay with the coverage, then come back for more. We are changing the way the world looks at sport. We have major global deals, with broadcasters and rightsholders, both in place and in the pipeline, and we have continued to develop our capabilities through major hires in the UK, Europe, Americas North and the Middle East.
Sport Buff’s graphics adapt to the original cover and broadcaster layout to give viewers additional insight, engagement and interaction – through posts, polls and quizzes – that aim to improve their enjoyment and understanding and allow them to win rewards and prizes.
Henrik Kraft, Chairman and Co-Founder of Sport Republic – the largest investor in this funding round – said: “Our investment in Sport Buff at this early stage not only demonstrates our confidence in the company, its leadership and its delivery, but the opportunity they can bring to our businesses and the global sports and broadcast industry.The global sports market represents over $50 billion in media rights and $200 billion in revenue from betting alone. It needs ways to increase engagement, grow audiences and create new business opportunities – especially with next-gen audiences – and Sport Buff can deliver all three. While this summer has seen difficult conditions for investment, when the right company and opportunity arises, there will always be strong interest.