PRIVO acquires proxicached to provide privacy controls for IoT devices

Protect minors’ data from abuse by mobile location analysis and network service providers

PRIVO was the premier provider of privacy insurance for businesses seeking to ensure the privacy of children.

– Jules Polonetsky, CEO of the Forum on the Future of Privacy

WASHINGTON DC, UNITED STATES, September 30, 2021 / – Privacy Vaults Online (PRIVO) today announced that it has completed the acquisition of proxicached, Inc. to help it grow its privacy assurance business with existing customers and better protect children and children. families.

Denise G. Tayloe, CEO of PRIVO, said: “Now, thanks to these new capabilities, PRIVO will be able to help retailers, device and IoT manufacturers, entertainment venues and esports, hotels and more to offer privacy protection to families with children services and platforms in public Wi-Fi settings.

“We want to be able to allow PRIVO customers to check everyone at the door,” Tayloe said. “Geolocation and profiling is rampant, and we need to better understand who is tracking. She mentioned digital signage companies being sued for tracking customer movements and shopping in malls without parental permission. San Francisco has geolocation and facial recognition technology prohibited built-in digital signage tracking movement without consent.

PRIVO’s latest acquisition of proxicached will extend the company’s privacy-as-a-service capabilities to protect minors’ data from abuse by mobile location scanners and network service providers.

Through the acquisition of proxicached, PRIVO will provide the global location analytics opt-out service offered by the Future of Privacy Forum and strive to improve the service to include opt-in, right to forgetting and data subjects’ access requests to companies and organizations. that provide Wi-Fi, Bluetooth and digital access to consumers and their devices. Airports, airlines, coffee shops, hotels and other participating businesses can integrate the new service from PRIVO so consumers can turn off profiling and tracking of their children’s Wi-Fi and Bluetooth enabled devices; maintain a safer and more private environment for times when the child is using their device on a public or corporate Wi-Fi network.

“PRIVO was the premier provider of private life insurance for businesses seeking to ensure the privacy of children. It’s exciting to see Denise and her team grow to provide privacy tools to a wider range of devices and to provide solutions for the location analysis market, ”said Jules Polonetsky, CEO of the Forum. on the future of privacy.

PRIVO will also offer manufacturers of connected devices (for example connected toys or medical devices), intended for use by minors, to unsubscribe before their distribution on the market. As is the case with other PRIVO services, parents will have greater control over their children’s digital fingerprints.

Proxicached’s intellectual property includes a patent for wireless-to-wireless communications and the protection of users of these devices, * as well as other IPs.

* The present disclosure describes exemplary embodiments of systems and methods for activating and managing unconnected communication between wireless activated devices (WEDs). One or more exemplary embodiments may include the use of network information strings or other wireless identifiers to transmit information or content between WEDs where the information or content included in the unconnected communication may not. not be linked to the operation of a wireless network.

PRIVO is the industry’s first and largest global expert on children’s online privacy and delegated consent management. As an FTC approved COPPA Safe Harbor since 2004, certifying hundreds of apps, sites and games that are top performing and well-known children’s brands, PRIVO has developed privacy solutions to enable relationships positive, transparent and secure online between businesses, families and schools. PRIVO’s Kids Privacy Assured program helps businesses navigate the landscape of online privacy, from COPPA, GDPR to numerous student digital privacy laws, in addition to offering compliant technology solutions that include youth registration, age verification, parental consent and account management.

Media contact:

Shauna Leff
+1 415-948-1645
[email protected]

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