Gr4vy Secures $15M Series A Expansion Funding to Accelerate Rapid Growth

SAN MATEO, Calif., January 13, 2022 /PRNewswire/ — Gr4vy, the leading cloud payments orchestration company, today announced the closing of $15 million in the Series A Expansion Funding, led by capital of march, a leading venture capital firm known for investing in companies poised for hyper-growth globally, with participation from Nyca Partners, active capital and Ready-made companies. Recent round brings Gr4vy’s total funding to $27.2M. Since his launch in April, the company nearly doubled its valuation, reflecting its strong growth and demonstrated value to traders around the world. The additional revenue will further accelerate Gr4vy’s global expansion to meet increased market demand and support its product roadmap for its cloud-native payment orchestration (POP) platform.

McKinsey projects that by Global payments revenues in 2025 will reach approximately $2.5T, and by 2024, e-commerce retail sales are expected to represent 21.8% of all retail sales worldwide. Merchants looking to capture market share need a POP that offers payment infrastructure and the ability to scale.

“The global growth of various payment methods and processors has led merchants to build an increasingly complex payment infrastructure that is very rigid when it comes to the fintech and payments market,” said John Lunn, founder and CEO of Gr4vy. “Payment orchestration shouldn’t be too much of a hassle. Our cloud-native POP provides a modern payments infrastructure and allows merchants to scale and manage no-code/low-code payment methods, services, and transactions. code with just a few clicks. As we continue to energize merchant payment stacks and deliver new products and services, we are honored to have the support of such trusted names in venture capital, such as March Capital.”

“Digital payment methods are now coming in more forms than ever before making merchants feel overwhelmed. There are BNPL providers, credit cards, account-to-account services, cryptos and a wide range of local payment solutions – all of which differ by geography and require engineering teams to integrate,” said Solomon Hailu, Partner of March Capital. “March is excited to partner with John and the Gr4vy team as they help merchants simplify and manage payment infrastructure through an easy-to-use, cloud-native orchestration platform at a when e-commerce strategy is mission critical.”

Gr4vy is redefining the payments industry and payment orchestration by enabling merchants to scale their payment services without months of coding and in just a few clicks. Acting as a middleman between merchant shopping carts and payment providers, Gr4vy’s POP upgrades the payment stack and payment methods for merchants to make them more agile. Centralized reporting, monitoring and management means that all parts of a merchant’s business benefit from a single, streamlined system in one place.

Gr4vy offers instances, which provide merchants with an individualized infrastructure in the cloud, providing the highest level of flexibility to manage payment stacks and scale. Gr4vy can scale these individualized cloud instances from the simplest to the most complex requirements. Merchants can deploy globally and even at the edge to ensure their customers always have the payment solutions and options they need around the world.

“It used to be easy for merchants to set up payment infrastructure, but over the last 10 years it has become insanely complex,” said Hans Morris from Nyca. “Businesses simply want to sell their goods and services, accept the payment that’s best for the customer, and minimize their costs and risks. Sounds simple, doesn’t it? But it’s a nightmare, and like the payments environment keeps changing at breakneck speed, even the world’s largest merchants don’t have the engineering resources to devote to this, which is why Gr4y is perfect at the moment.And the team that John has built is widely respected for its expertise and credibility in payments.

After receiving Series A financing of $11.1 million, Gr4vy continued in strong growth mode. Notable partnerships with GoCardless, Banking, Akoova, as well as the launch of its Magento Gr4vy extension and the success of his PCI1 certified safe, have enabled merchants to meet current and future payments market demands and payment challenges. Gr4vy continues to attract industry leaders to its team of fintech and payment experts, including former Google alumni Zubin Vandervala as Vice President and Head of Business and Partner Development, along with other key recruits from companies such as Ayden, Braintree, PayPal, etc.

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About Gr4vy
Gr4vy is a cloud-native payments company that simplifies payment infrastructure management for merchants, allowing them to focus on what matters most. We are redefining payments by providing an intuitive, cutting-edge payments orchestration (POP) platform that harnesses the power of the cloud to modernize payments infrastructure. Our orchestration layer upgrades the merchant payment stack to make them more agile. Our no-code dashboard centralizes the onboarding and management of a merchant’s payment methods, providers, terms, and transactions and enables them to get more done in less time. We enable merchants to streamline and manage payment methods, services and transactions in one place. At Gr4vy, we are passionate about payments, efficiency and extraordinary customer experience.

About March Capital
March Capital is a leading venture capital growth firm headquartered in Santa Monica, California and investing globally since 2014. March identifies entrepreneurs with a provocative vision to lead the future and later-stage companies ready for hyper-growth, then dares to go all out by leading towers with a deep conviction and concentration risk. With over $1 billion in capital across 4 funds and 30 market-leading technology companies, March is accelerating the digital transformation of cloud-based software, automation, AI and IT infrastructure . Our vision is to create a premier technology investment platform by combining intense sector focus, patience, access to a global leadership network (including the Montgomery Summit Foundation), and high-powered portfolio engagement. impact to inspire and accelerate extraordinary businesses. For more information on how March Capital is committed to partnering with exceptional entrepreneurs and teams to build great global technology companies, please visit