The popular online platform sees its future in an innovative reimagining of the eBay marketplace as a self-contained e-commerce ecosystem. In some ways a fundamental shift in the business model and trajectory of the reseller platform, eBay has slowly but surely recalibrated its marketplace solutions towards buyers and sellers who view collectibles as an asset class. quality, and not just as one of the items they want for nostalgic, personal or even social reasons.
The secondary trading card market, whether Pokemon, baseball, and beyond; as well as other collectibles and luxury items is skyrocketing. eBay is uniquely positioned to absorb much of the growth in these categories, and the company is doubling down on its goal of becoming the largest trading platform for investment-grade collectibles.
The so-called biggest pole in the tent of eBay’s collectibles strategy is the upcoming launch of eBay Vault, a 31,000 square foot storage facility and self-contained digital marketplace ecosystem. The vault will initially begin as a secure storage solution for trading cards and high-value collectible inventory, with eventual plans to expand into luxury goods and other physical investment assets.
The highly secure facility will allow users to store their items in the safe, providing peace of mind and convenience. eBay expects the vault to hold up to $3 billion in assets, a figure that would make the facility one of the largest non-government asset stores in the world. Items held in the warehouse will automatically be featured, subject to owner approval, on the Vault digital marketplace platform. The safe not only provides peace of mind and world-class security for valuables, but also allows them to be bought and sold instantly with immediate transfer of ownership and no need for re-authentication , repackaging or shipping.
The potential for this innovative type of high-value asset market is significant for both buyers and sellers. With eBay Vault, sellers will have the ability to sell partial or fractional ownership of their collectibles, allowing buyers to own a collectible and even sell that fractional ownership to another buyer on eBay. The most likely route for this style of fractional ownership will be through NFTs attached to items on the eBay digital marketplace. This unlocks a new way to engage with items, such as instantly buying and selling cards and sports memorabilia when a player lands a play in the final minutes of a tight game, as well as opening the possibility of direct sales and other forms of next generation. Trade.
eBay is the only marketplace capable of delivering this full suite of features at scale, and the company has built a suite of supporting ecosystem features to power this new approach to collectibles and large-scale asset categories. value.
This article originally appeared in the PSFK iQ report, Fractional Ownership.